Some people seem to believe that the Focus on the Family ad was completely benign and those who viewed this ad as having a non-benign message were wrong. That's not the message I got from watching this Super Bowl ad.
The Tebow/FotF ad shows mom Pam Tebow telling what is clearly positioned as a heartwarming story about almost losing her son, a miracle baby, yet before she finishes talking she is body slammed into the floor without warning by her football hero son. This out-of-the-blue violence of course doesn't hurt her at all which mirrors the fantasy that women who ignore doctors warnings about how pregnancy might kill them will come through that pregnancy unharmed. Another version of this ad apparently left out the tackle, but I haven't watched that one so I won't comment on it.
This violence reflects a general disregard for women that is contained in the hard line anti-abortion position where no girl or woman should be allowed an abortion under any condition. Sacrificing a child for a mother is murder according to this mindset, but sacrificing a mother for a child or even for a delayed death of a fetus is never murder. By talking about a miracle baby, those girls and women who have no earthly chance of surviving seem to be expected to generate their own miracles. If they can't, so what. The claim of one miracle makes murderous laws into benign pro-life laws.
Notably, Tim Tebow doesn't share a similar heartwarming story about his miracle mother who he could have lost. Her possible death during pregnancy isn't important enough to mention. She talked of continuing to worry about his his health, but her health isn't worth mentioning. If her life and her health were also miracles, they were of far less value.
Tracy Clark-Flury called this a tempest in a TV spot, but I disagree that omitting the political position makes the ad harmless. By positioning the Tebow's beliefs as warm and fuzzy and harmless then that falsely positions those who disagree with their political position as mean or irrational people. How dare we be against miracle babies! How dare we be against life!
This ad reflects attitudes and actions in other worldly ads. A Snickers ad showed Betty White being body slammed by a man, but that action is not and act of violence similar to the Tebow ad because it was done in a tackle during a football game where the woman tackled was a willing participant. In the Tebow ad the mom is blindsided by her loving son while talking to the camera not during a family football game.
The punchline was that "Betty White" was really a hungry young man who played like Betty White until he took a bite of a Snickers bar. The ad ends with Abe Vigoda (another older actor) being tackled with the clear understanding that that is a hungry young man playing like Abe Vigoda. The closer comparison to the Tebow ad in disregard for women's lives was in an ad for Bridgestone tires where a man mishears, "your Bridgestone tires or your life," as "your Bridgestone tires or your wife" and throws a woman to the nasty villains.
Women's rights and lives being expendable is not a warm and fuzzy belief no matter how warm and fuzzy the packaging is.